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SIK WIT DROPS OFFICIAL MUSIC VIDEO “TECHNICOLOR”

SIK WIT IN TECHNICOLOR

Class 3 alumnus Sik Wit is about as real as they come. After releasing the politically charged and prison aware “1985”, Sik Wit drops “Technicolor”. Directed by bandmate and biological brother Dane Wes.

The video opens with vintage 80s title graphics and an impressively rendered hologram bot printing a copy of Sik Wit. A Sik Wit with some dance moves, that is. The editor uses film clip retiming, a process in which footage is sped up and slowed down to create a seamless and interesting visual. Or maybe he’s just that in the pocket. Look out Bruno?!

SIK WIT Technicolor A RAPPER GOES WOKE

Sik Wit hops on a soap box to communicate his financial frustration. Like many American independent artists, he feels trapped. To be honest / I just want some extra commas / wit them dollars / so i can do unto others / like they did to me. Robotic dance moves propel Sik Wit through the verse as he bounces off the corners of a neon electric fence. Forced to remain in “the box”, the wordsmith proclaims his disappointment and dismay and vows to change his black and white word to technicolor.

IN AND OUT

1:18 marks the length of the actual track from first beat to last. A bite sized, easy to digest visual production seizes the heart and soul. With a clever cut here and there, he might even be able to successfully post the whole song on Instagram. I, for one, feel the power of this simple mic-drop moment.

Rappers often spout that all they need is one mic. So much is true of this orange capped master, whose mic seems to be affixed to an invisible podium.

Preach, brother. We see you.

FOLLOW THE LEADER

http://www.sikwit.com/
Look how easy me made it for you to join the show!

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Patryk Larney is the Founder of Hope Tree Entertainment, an artist development company based out of Nashville, TN. Elected to Steve Jobs' maiden wave of Creatives for the historic relaunch of Apple Inc, and subsequently working as Creative Coordinator, Patryk has been recognized for his success in disruptive innovation. With years of experience in the music industry, his path has found him working alongside such names as Sara Bareilles, Ricky Martin, Rachel Platten, Anthony Hamilton, Billy Joel, Fiona Apple and Sting.

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